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John Warrillow, the founder of the Value Builder System and bestselling author, joins the podcast this week to introduce strategies entrepreneurs can use to create loyal customers based on subscriptions.

John Warrillow: King of Subscription Models

Recognized by Fortune and Inc. Magazines, John Warrillow is the author of the “Best Business Book of 2011,” Built To Sell: Creating a Business That Can Thrive Without You. His new book, The Automatic Customer hit shelves in February and has already been recognized as a “Best Book of 2015”.

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How can business leaders identify their subscription models?

Millennials are more concerned with acquiring the rights to products and services rather than stockpiling assets. With the advent of the sharing economy and services such as Netflix and Spotify ruling the online subscription world, how can business leaders get customers to bed in with a specific company subscription?

In addition, how can business leaders determine the subscription model that best suits their needs? With both business to business product models and business to consumer product models, entrepreneurs have very specific options, and the wrong model may hurt projected outcome.

John is a strong advocate of a subscription’s ability to change a customer’s behavior. By implementing subscription models, businesses build relationships based on trust, creating long-term, deeply invested customers.

Want to implement these strategies and discover which model is best for your business? Learn how by tuning in today.


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