CTCC 055 - image

Changing your brand identity? You’re not alone. Jeannie and Adam tackle how to identify when the time is right to rebrand, but watch out! This week they’re taking on a customer zero.

Evolution vs. Revolution

Jeannie and Adam have noticed a trend. When companies rebrand, they often imply that this indicates an evolution in their customer experience as well.

Changing the logo of your company is a useful, sometimes necessary move—a reflection of research in usability or color studies, an evolution in brand identity, etc. However, rebranding does not automatically solve ingrained customer service issues.

How can marketers invest more time and resources in customer service and identify when it’s an appropriate time to rebrand?


Listen To This Episode!


Sponsor Message

2015 Service Industry Summit

The Service Capability & Performance (SCP) Standards establish the Global Benchmark for Service Excellence. Developed by Service Strategies, in cooperation with approximately 50 leading service and support organizations from around the world, the Service Capability & Performance Standards have enhanced the capabilities and performance of service and support operations worldwide since 1998. Join Service Strategies for an informative Customer Success Workshop in San Diego on October 27th. The workshop is part of the Service Industry Summit event, which brings together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more.


Related Content

Take care of yourself, and take care of your customers.