personal branding

You only have one chance to make a first impression with a potential customer or client. Sylvie Di Giusto is an expert on personal branding and making great impressions that last.

People Packaging is what she does!

Sylvie di Giusto helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut.

Twenty years of corporate experience and her ability to empower people to influence the success of their own careers has led to her launching Executive Image Consulting, based in New York City. It’s where she uses her extensive corporate expertise as a professional speaker, corporate trainer and image consultant for professionals, politicians and companies who place great importance in themselves and their powerful appearance.

Sylvie is Austrian by birth, French in her heart, Italian in her kitchen, German with her work ethic and American by choice.

Connect with Sylvie


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The science of first impressions

The average person makes about 3,000 impressions per day. How is that possible!?

Our guest Sylvie Di Giusto explains the many ways we can make an impression when we don’t even know it’s happening. Are you ready for this?

What can you do to turn those fleeting impressions into advantageous connections?

Sylvie explains that 11 crucial judgments are made in about 7 seconds when you make a first impression. What’s the one thing people remember about you? What will they remember about your organization?

And you don’t just need to make a first impression that is good; you must make one that also stands out.

Sylvie says, “You never know who you’re going to meet, or who you’re going to be next to…”

So how can leaders like you create an image that’s ready for first impressions at personal, team, and organizational levels? Sylvie shares some great tips with our listeners.


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Take care of yourself and take care of your customers.