Financial institutions may be starting to review how you use your smartphone to help determine credit-worthiness.
Adam and Jeannie discuss what all this could mean for mobile privacy on the customer level. Would you hand over your phone or sign off on your usage records?
Are organizations trying to redefine your mobile privacy?
We use our smartphones for many things nowadays, from banking to shopping to checking our work schedules. Our devices are collecting more data about us than we think! And financial institutions might be accessing that data to judge the credit-worthiness of loan applicants.
Certain startups have discovered that there are correlations between certain mobile behaviors and a person’s likelihood to repay a loan – even something as basic as how often you charge your phone can say something about you to a bank.
How would you feel about bank employees having the ability to access and record your notes, social media posts and email accounts, then deciding whether or not you could get a mortgage based on that data?
This may be reality one day, and when you think of how much data you are actually storing in your mobile records, it can be frightening!
What does this mean for the future of banking? What about marketing?
Adam and Jeannie share some surprising statistics to help you prepare for the potential major shift in mobile privacy.
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- Huffington post article, Ernst & Young Removes Degree Classification From Entry Criteria
- Customers That Stick® post, Customer Experience: At the Edge of a New Discipline
- 360Connext® post, Challenging Your Focus on Customers
- CXPA resource, Become a Certified Customer Experience Professional
- Episode #010: Customer Experience Titles, Ingrid Lindberg, and Steamboat Springs
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