Today we join bestselling author and TEDx speaker Bryan Kramer to discuss the power of sharing to drive customer engagement and create lasting human connections.
About our guest
Bryan is an author of the recently released bestselling book There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan recently delivered a TED Talk for TED@IBM. He has also been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, The Top 50 Social CEOs on Twitter in the world by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. And most recently listed as one of The 100 Most Influential Tech People On Twitter by Business Insider.
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Viral content and the art of Shareology
From sharing content to sharing rides, humans are hard-wired for sharing. But before we can share content and ideas customers will want to engage with, we must first understand why people share things in the first place. How does it relate to our brands? How does it relate to our customers’ goals? Bryan Kramer has it down to a science.
Bryan gives us some valuable insights from his extensive research into the science of sharing, and how it has changed over the generations. It’s still different for everyone, so beware the tendency to assume all members of a given segment or generation share and interact with content the same way!
As humans, Bryan explains, “we want to connect in ways that stands out. We want to be a part of something greater than ourselves.” The best brands strike a great balance between automation and personalization to stay efficient while forging mutually-rewarding relationships.
Before you share anything else, please consider the four common elements to highly-engaging content that goes viral. Brian lays them all out for us and compares some real-life success stories from brands that get it.
- Customers That Stick® post, VIDEO: Social Media Customer Service with Jay Baer
- 360Connext® post, The Beautiful Intersection of Content and Customer Experience
- Episode 128: Christianne Harder, Fan Engagement
- Episode 114: Ron Tite, Branding and Creativity Expert
Take care of yourself and take care of your customers.