Today we interview author and customer experience expert Blake Morgan to discuss the future of customer experience and her new book, More is More.
About our guest
Blake Morgan is the author of More Is More: How The Best Companies Work Harder and Go Farther To Create Knock Your Socks Off Customer Experiences (Routledge 2017). She is an advisor, speaker, podcast host and the President of SOCAP’s Northwest Chapter. Blake is a former customer service practitioner having worked with and advised companies such as Intel, Verizon Wireless and many more. She lives in Alameda, California with her husband and their baby girl.
Connect with Blake
Listen To This Episode!
Give your team the customer service training they deserve
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Excellent customer experience as a differentiator
Over the past decade, there has been a huge emphasis on customer experience in the business world. We’ve come a long way! But today’s guest says we still have a long way to go.
So why are many companies still failing?
From social customer care to the importance of creating a better employee experience, Blake shares highlights from her groundbreaking new book, More is More. It’s all about leveraging the many overlooked opportunities to differentiate your brand through excellent customer experiences.
Where do many self-proclaimed “customer-centric” companies go wrong? How can we prepare for the best possible customer experience in the future? This episode covers a lot of ground. Listen in!
- Customers That Stick® post, 6 Can’t Miss Ways to Kickstart Your Customer’s Experience
- 360Connext® post, Document THIS! Betrayed by Customer Experience Documentation
- Episode 154: Adrian Swinscoe, How to Wow
- Episode 094: Joseph Michelli, Becoming Customer-Obsessed
Take care of yourself and take care of your customers.