199: Graeme Newell, For Purpose Corporations

Graeme Newell, co-author of Red Goldfish, returns to share the secrets of building a brand following through social purpose. About our guest Graeme Newell is President of 602 Communications, a marketing research and consulting firm that specializes in emotional connection. HeĀ and his team of emotional attachment experts show companies how to change complacent customers into … Continue reading 199: Graeme Newell, For Purpose Corporations