Adam and Jeannie discuss key distinctions to handling B2B vs B2C customer relationships.
B2B vs. B2C customer experience
Customer experience is all about people, regardless of whether it’s a B2B or B2C relationship. Core customer experience practices still apply in both cases. But there are a few critical distinctions, and each can come with its own set of challenges.
Much of the great customer experience advice out there does not outline best practices for B2B vs. B2C customer experience. Today we’re covering some key distinctions around gathering feedback, innovating, getting buy-in, and more.
So, are you B2B, B2C, or a combination of the two? How you answer can make a big difference in how you approach and nurture customer relationships. Listen in for tips you can use today!
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- 360Connext® post, 7 Ways to Mystery Shop Your B2B Experience
- Episode 167: Signs You’re Losing a Customer
- Episode 099: B2C vs. B2B Customer Experience
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.