customer touchpoints

Jeannie shares tips for understanding customer touchpoints from the customer’s perspective and taking action.

What is a customer touchpoint?

Understanding customer touchpoints for what they really are is essential to mapping and evaluating the true customer experience. But common definitions don’t give us an understanding we can act on, and there’s a lot of bad information out there!

A watered-down customer touchpoint definition may fit nicely on a page for the general public, but it won’t help you understand what’s really happening with your customers.

Today, Jeannie is giving you her expert definition so you can identify those moments that matter most to customers and take action. User her tips to get started today!


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