Adam and Jeannie explore recent research about prevailing ecommerce experience pet peeves and offer creative solutions.
How does your ecommerce experience stack up?
THe typical ecommerce experience has come a long way since the 90’s, but recent research shows that we still have a long way to go. Customers are still having problems with navigation, personalization, functionality, and just plain poor user experiences.
Despite great leaps in technology and design, some of the same pet peeves have prevailed through the years, or even decades! Why are customers still being blamed for “user errors” or just not getting things done?
And these problems are not exclusive to retail. Qualified customers everywhere are shopping elsewhere for software, insurance, telecom services and more due to age-old experience gaps.
We can do better!
Today, Adam and Jeannie explore some of the top prevailing ecommerce pet peeves and what how to fix them. What drives you away from ecommerce sites? And what about your customers?
Listen in to say goodbye to the most common ecommerce experience nightmares!
Listen To This Episode!
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- Infographic: The Biggest Pet Peeves of Ecommerce Websites
- 360Connext® post, 5 Reasons your Website Users are SO Frustrated
- Customers That Stick® post, Omnichannel Customer Service with the Human Touch
- Episode 046: Tom Schwab on Inbound Marketing
- Episode 130: Chloë Thomas, Customer Manipulation
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.