Jeannie shares her expertise in digital experience evaluation with 5 sales-killing offenses even the best of us commit and tips to make good on them.
Digital experience offenses are everywhere! Are you guilty?
Umm… probably. It’s easy to say what you don’t like about another company’s digital experience, but what about your own? Because you know what and where everything is and how it’s all supposed to work, finding pain points in your own digital experience is not as straightforward as you may think.
So when customers are so close to making a purchase, your polished-up website or mobile app may be letting them down in those critical moments. Those would-be customers are dropping out over things that cause confusion, frustration, mistrust…even to the point of publicly hating on your brand!
Jeannie Walters has been conducting qualitative analyses on digital experiences since before they really became a “thing,” and now, she sees them make and break once-successful brands every day.
Jeannie’s top 5 offenses are still causing widespread cart abandonment and tossing qualified leads right out of sales funnels everywhere. However, you can find those pain points and turn them into opportunities.
Customers want to buy from you, but your digital experience may be giving up on them! Listen in for tips to save them from giving up on you.
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- 360Connext® post, Challenges of Understanding the Customer Journey End-to-End
- Customers That Stick® post, Turn Your Customer Experience Inside Out
- Episode 264: (Tip) Mobile Potential
- Episode 227: (Tip) Majoring In the CX Minors
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.