Jeannie shares expert tips for building brand trust through truly consistent customer experiences.
Consistency and brand trust
Brand trust is one of the cornerstones of customer satisfaction and loyalty. However, trust is hard to earn and easy to destroy. And you may know customers can trust you, but do they know? So, it’s imperative to think of ways to deliver an experience that earns trust for the long term.
There are many building blocks to trust, but today we’re focusing on one of the most important ones: Consistency. But truly consistent customer experiences go well beyond consistently creating delight at a given touchpoint. In fact, those touchpoints need to be consistent with one another.
Does your great shopping experience lead to a checkout that’s from another planet? Or does your personalized service end with a bill that’s anything but?
These are some of the many things you should be looking at. But on this scale, it’s easy to overlook inconsistencies that loom within your customer journey. Can you find them?
Join us today as Jeannie Walters outlines a few great ways to check your own customer journey for this kind of inconsistency. Is your experience truly reflecting brand trust to your customers? Listen in and find out!
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- 360Connext® post, 3 Destructive Consistency Issues You Need to Overcome Now
- Customers That Stick® post, Is Your Customer Service Consistent?
- Episode 286: Anthony Iannarino, Commitments Are for Closers
- Episode 219: (Tip) Consistency Across Multiple Brands
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.